There are many SEO and SEM companies in Australia. Finding a suitable company is necessary to ensure effective web presence. Only through search engine optimisation strategies it is possible to attain the online marketing goals. There are typical processes search engine optimisations, many of us consider that it is linking of sites with other sites so that web traffic comes from those sites as well but the reality differs. Link building or link exchange is a common process of attracting web traffic but it is not all. To ensure effective SEO, it is necessary to select an experienced SEM company. Usually the SEO marketing company offer in-depth treatment of the websites. The process of keyword selection and usage in the form of Meta tags in the sources of different web portals matter a lot. Technologies and several digital tools are used for selection of the keywords to be used for effective SEO. In Australia, it is advisable to select a Sydney SEO company. Though there are plenty of web based service providers in the nation, still the Sydney based a SEO marketing company operates in a much structured way. Besides the use of Meta tags and arranging the keywords with a proper in sync it is indeed necessary to use definite algorithms to make a site rank better. It is a fact that about thirty three percent of the web traffic rely upon the brands that fare better in the leading search engines. So, to prevail better in business it is needed to ensure a noticeable position in the search engines like Google, Yahoo and Bing. A SEO or SEM company carries out promotion of a site along with effective marketing to ensure product promotion. With the best utilisation of the SEO technique it is indeed essential to consider that the marketing of that site is proper. Only the SEO Marketing Company can carry on substantial web based campaigns. Finding a suitable Sydney based SEM Company is not difficult, it is just necessary to have an initiative to do some self analysis. The reputed SEM Company must have a web portal with online enquiry facility. Online queries are replied early, but it is further better to punch in the toll free customer care numbers to get detailed description of the services. Obtaining a no obligation quote is always an added advantage. The online resources also help us to know more about the effective measures of SEO. In the process of SEO, besides SEO executives the content writers play an essential part. Subtle inclusion of keywords within the contents helps in better ranking of websites. So, Australia SEO companies work in close association and in a team. Team work and dedicated search engine friendly SEO strategies help them to cater best to the high esteemed clients. In this time of e-presence businesses of all sizes and dimensions seek online presence and online presence without visibility of the site is value less. So, it is best to consider SEO process while launching or revamping a site.